.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, when accustomed to getting billions in venture capital annually, have reared almost $360 million until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase information. That stagnation is due to market concentration, heightened regulatory tensions, and also economical uncertainties.ADWEEK spoke to 5 VCs who continue to acquire adtech companies, in spite of these challenges, regarding what they are actually seeking as well as what they stay clear of. Probably unsurprisingly, these investors are targeting possibilities in privacy-focused innovations and industry-specific areas such as connected television.