Romanian affiliate advertising firm 2Performant obtains Profitshare, companions along with eMAG owner

.2Performant, a Romanian technology and associate marketing remedies firm, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it aims to acquire the Profitshare affiliate systems in Romania and also Bulgaria from Transformation Marketing. Concurrently, Dante International, the owner of eMAG, will end up being an investor in 2Performant.On September 6, 2Performant’s Board of Supervisors wrapped up a preliminary contract to get the Profitshare.ro and Profitshare.bg associate systems possessed through Transformation Marketing S.R.L. as well as Sale Advertising EOOD.

The deal details the principles of the deal and is actually certainly not lawfully binding, according to the firm press pointed out through Economedia.The procedure entails the transfer of the Profitshare organization lines from Sale Marketing S.R.L. as well as Sale Marketing EOOD (as vendors) to 2Performant (as the shopper). Dante International S.A.

(large number investor of Conversion Marketing S.R.L.) will be part of business transmission deal as a sponsor.” When the Profitshare purchase is actually completed, our team will extend our present capability and expand our client collection in both Romania as well as Bulgaria. We still have a handful of crucial steps to accomplish, yet I am positive that the groups involved in the deal on both edges will definitely deal with to finish all of them efficiently. Our company will announce our post-acquisition programs after completing the purchase depending on to the final arrangement,” stated Dorin Boerescu, CEO and Co-Founder of 2Performant System.The transaction rate is actually RON 4.3 million, and also are going to be actually paid out 55% in cash and also 45% in 2Performant reveals via a funds rise..” 2Performant is actually a young and dynamic provider along with values that sound with us.

Our company anticipate that, after the transaction is actually settled, the Profitshare business blended with 2Performant will certainly provide greater market value to its clients,” mentioned Tudor Manea, General Manager of Dante International SA.2Performant also keeps in mind that many steps stay to finish as well as complete the purchase, including the productive fulfillment of the as a result of carefulness review through 2Performant.Profitshare was actually released in 2012 and also currently has a profile of 250 associate systems (including the eMAG group) in Romania and also Bulgaria.radu@romania-insider.com.( Photograph source: the firm).